100% fashion Staff with care

Temp Social Media Manager

New York, NY 10010

Posted: 04/09/2021 Job Category: Social Media Job Number: 171549

Job Description

Job Title: Temp to Perm Social Media Manager

Company Description: Beauty Brand

Duration: Temp to Perm

Location: Remote (must be NYC based)

KEY ROLES AND RESPONSIBILITIES:

  • Oversee all global core social channels ensuring excellence in execution of content (Tik Tok, Instagram, Facebook, YouTube; lean-in with Asia teams on Weibo, WeChat, LINE, etc.)
  • Own regular reporting recaps for key campaigns & evergreen content – presenting to larger Consumer Marketing & Global Creative Teams
  • Support briefing & executing on Tik Tok program briefs and content
  • Update & maintain YouTube Channel presence & strategic direction on the channel
  • Drive social selling activations & cascade of best practices with support of Associate, Social Media
  • Help drive the creation and execution of the Social Media Calendar for core channels
  • Partner with social tool vendors (e.g., Sprinklr, Curalate, Olapic) strengthening relationships and identifying opportunities to optimize our use of the platforms
  • Partner with Executive Director to develop and maintain strong platform relationships (Facebook, Instagram, Google, Tik Tok) and identify new areas of opportunity for the brand
  • Have a constant pulse on new social media tools, best practices and how other organizations and companies are using them, so that the brand/company can be an early adopter of these technologies
  • Ideate and brief social content for all brand categories (makeup, skincare, fragrance, luxury, promotions & festivals/occasions) in partnership with cross-category & cross-team counterparts
  • Create dynamic Instagram Story content to support all key categories, launches, events & moments
  • Support social selling efforts with both ideation & execution of Lives with our Brand Artists and Talent
  • Write social media copy for all categories, daily posts and upcoming launches – specifically for Tik Tok & Instagram
  • Lead consumer engagement/social media for brand social escalations/risk situations, resolving all escalations in a timely manner in partnership with Corporate Affairs, Online Customer Care, Legal and Global Consumer Care teams.
  • Engage daily with social customer care inquiries – escalating scenarios to appropriate parties for resolution
  • Lead regional partnership on social initiatives, including optimization of social and acceleration of new local channel launches, including regular reviews of content and channel performance
  • Communicate social media strategy and content plans to regional counterparts for local implementation

CORE COMPETENCIES

  • Demonstrate 24/7 approach to responsibilities as social is “always on”
  • Excellent writing skills – extremely strong attention to detail, impeccable grammar & spelling
  • Strong quantitative skills and presentation skills
  • Creative and impactful Instagram Story content creation skills
  • Total understanding of the nuances of social platforms, how to engage on them, what content makes sense for which platform, file types, etc. (owned, paid, earned)
  • Possesses great ability to identify potential negative/crisis situation and apply conflict resolution principles to mitigate issues
  • Familiarity & understanding of social tools: Sprinklr, Curalate, Olapic, Social Bakers
  • Superior time management skills, flexibility & ability to oversee multiple projects at one time
  • Creative & curious – constantly exploring new opportunities & ideas within the industry & social space
  • Consumer-driven approach with a passion for all things beauty
  • Team player with solution-oriented, positive attitude
  • Experience and openness to creating consumer-facing content (e.g., hosting IG Lives, Tik Tok videos, IG Stories, IGTV, etc.) on behalf of the brand a plus

QUALIFICATIONS

  • College Degree Required
  • 5-6 years-experience in Social Media with 3-5 years specifically in community management (managing community outreach, building brand advocacy, social media campaigns [paid & organic])
  • Active daily life on social media and online; active presence on Instagram/TikTok/Facebook is a must.
  • Previous beauty experience required
  • Must manage and execute on brand social channels in current role
  • Previous experience in managing risk and escalation management scenarios in social media
  • Fluent in Chinese (written & spoken) a plus.

 

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