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Temp Email Marketing Coordinator

New York, NY 10010

Posted: 04/09/2021 Job Category: Digital Marketing, Marketing Job Number: 171538

Job Description

Title: Temp Email Marketing Coordinator
Hours: Full time
Location: Remote
Duration: ASAP – Ongoing

 

Essential Duties & Responsibilities

  • Develop and execute winning strategies to maximize revenue through email communication.
  • Manage email production process end to end: campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis, working with dedicated analysts.
  • Meet with marketing and merchandising teams to plan email campaign schedule supporting online and in-store business, brand and customer marketing needs.
  • Work with Digital Design team to manage and optimize effective email design and content.
  • Assist in developing regular strategic data-driven testing of customer email programs to maximize campaign performance and isolate campaign driver effectiveness.
  • Drive email innovation through customer segmentation & personalization strategies.
  • Design and optimize email marketing automation journeys for timely & relevant dynamic communications.
  • Conduct research and competitive analysis; assist in setting KPI benchmarks.
  • Maintain / update email performance reports. Analyze performance and create recommendations to optimize channel performance.

Knowledge, Skills and Abilities
  • Knowledge of email marketing best practices, including targeted segmentation, effective creative/calls-to action, testing, customer lifecycle messaging, and trigger messaging.
  • Strong analytical skills and experience evaluating, creating and presenting campaign reports. Customer modeling a strong plus.
  • Possess a balance of strategic thinking, creative passion, and a willingness to be hands-on.
  • Excellent leadership skills and ability to communicate well among cross-functional teams.
  • Strong organizational, verbal and written communication and presentation skills.
  • Advanced proficiency in Microsoft Office applications and email service provider platforms.
  • Familiarity with campaign management tools.

Education and Experience

  • BS/BA Degree in Business or Marketing
  • 1+ years of experience in email marketing, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics.
  • Experience in development of marketing assets and collaborating with members from creative and marketing teams.

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