100% fashion Staff with care

VP of Performance Marketing

New York, NY 10018

Posted: 05/15/2020 Job Category: Digital Marketing Job Number: 130772

Job Description

Title: VP of Performance Marketing


Company Description: Large Consumer Brand

 

Location: NYC

 

Responsibilities:

  • Lead all performance marketing (search, retargeting, display, SEO, etc.). Understand deeply what’s working and not in each and every channel, and drive those learnings into further optimization;
  • Ensure all spend is being tracked and measured appropriately. Constantly map marketing spend back to our LTV, ensuring we are targeting high quality customers;
  • Partner closely with our ecommerce team to optimize our linking strategies and develop site experiences that optimize conversion;
  • Serve as the expert on brand-building opportunities in the digital space. Partner with CMO and Creative Director to identify new ways for the brand to show up that are not only efficient, but emotionally resonant;
  • Drive continual improvement in our quality, thinking and capabilities. Champion innovation. Constantly introduce new ideas and stimulation to the team;
  • Marry strategy and creativity with outstanding execution;
  • Direct, lead and mentor the online marketing team. Serve as a model for leadership. Develop direct reports into the next generation of leaders; and
  • Serve as a strong, collaborative partner to external agency partners.

 

Position requirements:

  • Minimum of 8-10 years experience in marketing, including 5+ in performance marketing specifically;
  • Past experience successfully leading data-driven marketing for a large organization and a significant budget;
  • Strong experience in and high comfort with online, social media and emerging technologies; and

 

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