VP of Marketing
Los Angeles Los Angeles, CA 90021
Title: VP of Marketing
Location: Los Angeles, CA
Company description: Internationally based fast fashion e-commerce brand
•Requirement to develop the North American strategy across marketing channels, working with the Commercial Director to shape this and guiding the team in the US to deliver (where relevant).
•Defining an effective strategy and roadmap, collaborating across relevant departments to ensure content is locally relevant and impactful, delivers on the brand story and is uniquely on brand.
•Full budget control for US, defining spend across channels and responsibility for monitoring results achieved and making modifications to spend (NB digital marketing is managed by UK centralized team however requirement for input into this for this role.)
•Reporting back on results of US initiatives and recommendations for future activity.
•Maintain an overview of the sales and profit performance of North America for budget adherence, evaluation and future initiatives.
•Assess commercial opportunities to ensure they deliver against in market KPIs.
•Recruit, lead and manage in country team.
•Line management of senior team members in the US office, notably Head of art, Head of Creative and Brand Marketing Manager to ensure they are working efficiently and collaboratively.
•Art direction and creative being the brands major stand out, responsibility in this area to ensure that brand consistency is paramount.
•Craft messaging and positioning in the market; conduct competitive and market analysis to determine and highlight the brand's key differentiators.
•Manage full brand marketing comms for North American markets including planning and implementation.
•Ensure that a highly targeted PR strategy is being implemented in market focusing on brand positioning, business success stories, fashion & campaign stories.
•Lead high tier collaboration strategy, working with external partners in securing talent and managing the partnership from beginning to end including global campaign project management
•Identify and test new media channels to increase brand awareness in market.
•Be accountable for traffic generation to support commercial plan. When indirect management, work with digital team to ensure that plan will deliver to expectation.
•Maintain an overview of the website content including Splash banners, promotional communication and locally relevant content working closely with Product teams to ensure locally relevant on site calendar.
•Work with Social Media Manager based in UK on US specific content opportunities to contribute to the development of the overarching global social media strategy with particular focus on deepening engagement across global accounts.
• 7-10 years experience leading Brand Marketing for an online fashion brand.
- Demonstrate a strong interest and experience in online fashion retail, ideally in the fast fashion sector.
•Highly commercial and able to understand the financial levers of a complex retail business.
•Ability to communicate effectively through a variety of methods and with exceptional influencing ability.
•Experience of building and leading high performance satellite teams.