100% fashion Staff with care

VP of Digital Marketing/Ecommerce

Los Angeles, CA 90210

Posted: 10/15/2019 Job Category: Digital Marketing, General Manager Job Number: 118013

Job Description

Title: Vice President of North America

Location: LA

Company: Global Direct to Consumer Fashion Company


  • Take accountability for the development of the Region Business Strategy
  • Maintain an overview of the sales and profit performance of the Region, monitoring the P&L for budget adherence and commercial opportunities.
  • Working with central departments, establish Country KPIs and ensure that activity is coordinated to achieve them.
  • Develop an annual trading calendar to drive commercial, promotional and marketing activity relevant to the Country trading cycle.
  • Work with the Trading and eCommerce teams to execute the promotional plan, taking into account tactical opportunities and trading performance.
  • Analyze daily performance KPIs and work with central team to suggest improvements to trading strategy as required.
  • Be accountable for traffic generation to support commercial plan.
  • Identify, negotiate and execute agreements with local Influencers.
  • Drive customer loyalty and lifetime value according to Country commercial plan.
  • Recruit and manage local agency support.
  • Manage in-region media relations, social media and local content.
  • Negotiate and execute global campaigns as required.
  • Maintain an overview of the website content including Splash banners, promotional communication and locally relevant content.
  • Work with eCommerce and Merchandising team to execute annual trading calendar and ensure that website is sufficiently localized.
  • Collaborate with central departments to ensure that conversion rate targets are achieved as a part of overall Region commercial pan.
  • Work with eCommerce to ensure that website navigation, product merchandising and site performance are optimized for Region.
  • Where appropriate, monitor quality of translation on site and work with eCommerce to optimize performance.
  • Monitor local expectations for payment and logistics, suggesting improvements to the central team as required.
  • feedback on COMPANY in Region and maintain an overview of performance versus competitors.
  • Work with Customer Service to develop service offering as expected by customers in Region.


  • Demonstrate a strong interest and experience in online fashion retail, ideally in the fast fashion sector.
  • Highly commercial and able to understand the financial levers of a complex retail business.
  • Ability to communicate effectively through a variety of methods and with exceptional influencing ability.
  • Experience of building and leading high performance satellite teams.
  • Willingness to travel and spend extended periods away from home, working occasional irregular hours.
  • Ability to maintain a positive can-do attitude under pressure and challenge from others.
  • Be resilient and self-motivated.

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