100% fashion Staff with care

VP of Digital

New yOrk, New York 10018

Post Date: 04/12/2018 Job ID: 94648 Job Category: Public Relations

Title of Job: VP of Digital

Location: NYC

Company Description: Luxury Fashion Agency

Responsibilities:

•             Serve as agency ambassador and cultivate and utilize entrepreneurial personality to grow client base and expand agency reach

•             Keen understanding and relevance in industry related matters and experience servicing a variety of fashion brands from emerging designers to industry leaders

•             Extensive and high-level strategic ability to work with client, provide solutions and interpret/create vision for project and implement flawless execution

•             Develop creative digital campaigns and strategies for clients that include creative assets, digital PR and social media

•             Write and oversee press releases, pitches and social media copy

•             Integrate PR and social media strategies and messages into brand communication and establish consistency across all channels

•             Deliver creative digital content ideas for PR and social media campaigns

•             Have a network of creative professionals to tap for content creation including photographers, videographers, etc.

•             Act as a liaison to maintain and champion relationships with online editors, digital influencers, their agents, content creators and social media platform representatives

•             Outline and oversee projects with digital influencers and their agents, including creating project briefs, negotiating terms, contract review and seeing project terms through to completion

•             Brainstorm new digital opportunities, ideas, campaigns

•             Analyze digital data for clients and develop actionable recommendations

Qualifications:

•             10+ years’ experience in Marketing/PR with at least the last 5 years on the digital sector: social media and influencer marketing

•             5+ years of experience in a management role with the ability to lead a team

•             Strong knowledge of the fashion industry is a MUST

•             Relationships with top websites and leading digital influencers and their agents  

•             Relationships with creative professionals and content creators

•             Practiced understanding of the digital landscape including social media and digital influencer best practices


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