100% fashion Staff with care

VP of Brand Management/Licensing

New York, New York 10018

Post Date: 05/15/2018 Job ID: 95903 Job Category: Brand Manager

Title of Job: VP of Brand Management
 

Location: NYC

Company Description: Brand acquisition, licensing and development company

Responsibilities:

  • Develop and execute strategies to maximize expansion and development of licensees across a broad range of product categories and territories
  • Negotiate and execute new license agreements to achieve brand objectives and drive growth
  • Drive existing licensee partnerships for maximum revenue
  • Forecast sales projections for budgeting process; in-depth oversight of revenue planning and forecasting
  • Oversee licensee product approval processes in partnership with Creative Director and Design and Fashion Director
  • Understand all brand platforms, product lines and brand architecture and segmentation/merchandising strategies
  • Lead cross-channel marketing campaigns, social media, communications/ PR and project management teams
  • Drive marketing planning and execution of marketing themes and activation across multiple marketing channels (print, digital, social media, ect

 

Qualifications And Skills Required

  • BA or BS degree required
  • Minimum 7+ years licensing and/or brand marketing experience
  • Understanding of the legalities of product licensing

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