100% fashion Staff with care

Trade Marketing Specialist

New York, New York 10018

Post Date: 03/01/2018 Job ID: 92897 Job Category: Digital Marketing, Marketing

 

Job Title: Trade Marketing Specialist

Company: Contemporary Footwear Company 

Responsibilities:

  • Manage regional retail marketing communications and events
    • Implement and plan brand awareness, traffic driving initiatives and experiences and new and existing customer programs
    • General liaison between retail stores and communications division regarding VM, windows, in store displays, activations, etc.
    • Development of CRM and loyalty programs
  • Liaise with PR agencies on US PR communications and activations
  • Assist or lead in the planning and execution of brand marketing and PR events (special projects and partnerships)
  • Coordinate, organize and execute local photo shoots in conjunction with creative team
  • Assist in national and regional advertising, including print, digital, social, OOH
  • Work with wholesale partners on marketing partnerships and collaboration opportunities
  • Manage the preparation of all printed and digital material for advertising and events
  • Measure and report on campaign results
  • Develop new ideas and stay up to date with the movement of the market place, including competitor activity, key trends, fashion retail landscape, as well as digital and experiential marketing

Qualifications Required:

  • Bachelor’s degree or higher required
  • 3 - 5 years of experience in a Marketing role, within the fashion and/or retail space
  • Skills and experience in planning and executing campaigns of marketing, communications and public relations activities
  • Knowledge of executing photo shoots
  • Proactive, creative, driven, analytical, organized, flexible
  • Excellent verbal and written communication skills
  • Proficient in Word, Excel and PowerPoint
  • Ability to manage multiple projects at a time
  • Detail oriented

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