Trade Marketing Manager

Title of Job: Trade Marketing Manager
Company description: Global Accessories Company

Location: New York, NY
Responsibilities:

MAJOR DUTIES AND RESPONSIBILITIES

• Oversee all aspects of brand activation at the channel and customer level including but not limited to: point-of-sale and permanent merchandising, promotions, events, staff training & incentives, window campaigns, and digital/social activations.
• Partner with Sales to plan, budget and implement marketing initiatives with accountability to reach set targets
• Build strong relationships with clients to negotiate activations & locations for programs, as well as permanent fixtures and Store In Store opportunities
• Reporting and Analysis at multiple levels: Channel(s), Competitive, Activations/Program ROI
• Develop and distribute Sales Communications, Presentations and Tools to assist with sell in of marketing programs
• Brief and manage creative resources to design and execute all marketing assets and materials per channel/key account
• Other duties may be assigned as business needs arise.

Requirements:

• A Degree in Marketing
• 5 years  of Trade/Wholesale Marketing expe rience
• Experience in developing and managing various components in the marketing mix: Consumer Communications and Promotions in print, digital & social platforms, Sales Incentives, Ads, Signage, OOH, In-Store Events, Sponsorships, and Trade Shows
• Proven ability to manage budgets and control costs (financial acumen)
• Resourceful and detail-oriented
• Dynamic interpersonal skills resulting in developing collaborative and diverse relationships, delivered with energy and enthusiasm.
• Creative and independent problem solver
• Ability to multi-task and communicate/delegate effectively to internal and external teams
• Strong business partnering skills
• Autonomous, with strong ability to work effectively with all levels of an organization
• Well organized, professional, composed and approachable
• Ability to be progressive in thinking and development
• Travel required: approximately 20-30%