100% fashion Staff with care

Trade Marketing Manager

New York, NY 10018

Posted: 02/06/2020 Job Category: Marketing Job Number: 121523

Job Description

Title of Job: Trade Marketing Manager
Company description: Global Accessories Company

Location: New York, NY
Responsibilities:

MAJOR DUTIES AND RESPONSIBILITIES

  • Oversee all aspects of brand activation at the channel and customer level including but not limited to: point-of-sale and permanent merchandising, promotions, events, staff training & incentives, window campaigns, and digital/social activations.
  • Partner with Sales to plan, budget and implement marketing initiatives with accountability to reach set targets
  • Build strong relationships with clients to negotiate activations & locations for programs, as well as permanent fixtures and Store In Store opportunities
  • Reporting and Analysis at multiple levels: Channel(s), Competitive, Activations/Program ROI
  • Develop and distribute Sales Communications, Presentations and Tools to assist with sell in of marketing programs
  • Brief and manage creative resources to design and execute all marketing assets and materials per channel/key account
  • Other duties may be assigned as business needs arise.

Requirements:

  • A Degree in Marketing
  • 5 years  of Trade/Wholesale Marketing expe rience
  • Experience in developing and managing various components in the marketing mix: Consumer Communications and Promotions in print, digital & social platforms, Sales Incentives, Ads, Signage, OOH, In-Store Events, Sponsorships, and Trade Shows
  • Proven ability to manage budgets and control costs (financial acumen)
  • Resourceful and detail-oriented
  • Dynamic interpersonal skills resulting in developing collaborative and diverse relationships, delivered with energy and enthusiasm.
  • Creative and independent problem solver
  • Ability to multi-task and communicate/delegate effectively to internal and external teams
  • Strong business partnering skills
  • Autonomous, with strong ability to work effectively with all levels of an organization
  • Well organized, professional, composed and approachable
  • Ability to be progressive in thinking and development
  • Travel required: approximately 20-30%

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