100% fashion Staff with care

Temporary Paid Performance Marketing Manager

New York, NY 10018

Posted: 12/22/2020 Job Category: Digital Marketing Job Number: 162205

Job Description

Company:
Renowned Apparel Client

Position:
Temporary Paid Performance Marketing Manager

Start:
ASAP

Job Overview:
This position will be responsible for managing paid marketing efforts, including affiliates, SEM, CSEs, SEO, paid social and performance display advertising. 

Duties:

* Being a hands-on owner of these channels who deep dives on channel performance, builds timely recommendations for incremental spend, and is actively involved in program management and execution.

* Setting goals for channel performance (including Sales and ROI), tracking performance against goals and reporting performance to senior leadership.

* Analyze data to provide insights and action on recommendations to drive optimization of paid marketing channels

* Manage marketing budget for efficiency across different channels including branding, acquisition and retention efforts

* Identifying and launching new paid marketing channels to drive overall sales growth.

* Serving as primary contact with external agencies. Communicating brand goals and ensuring that each agency’s efforts support these goals.

* Managing tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets.

* Owning and managing revenue and spend reporting and invoice remittance.

Location:
Remote

End Date:
TBD

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