Temporary Paid Performance Marketing Manager
New York, NY 10018
Job Description
Renowned Apparel Client
Position:
Temporary Paid Performance Marketing Manager
Start:
ASAP
Job Overview:
This position will be responsible for managing paid marketing efforts, including affiliates, SEM, CSEs, SEO, paid social and performance display advertising.
Duties:
* Being a hands-on owner of these channels who deep dives on channel performance, builds timely recommendations for incremental spend, and is actively involved in program management and execution.
* Setting goals for channel performance (including Sales and ROI), tracking performance against goals and reporting performance to senior leadership.
* Analyze data to provide insights and action on recommendations to drive optimization of paid marketing channels
* Manage marketing budget for efficiency across different channels including branding, acquisition and retention efforts
* Identifying and launching new paid marketing channels to drive overall sales growth.
* Serving as primary contact with external agencies. Communicating brand goals and ensuring that each agency’s efforts support these goals.
* Managing tactical elements of programs, including designing tests, sharing key marketing and promotional messages with agencies, requesting creative assets.
* Owning and managing revenue and spend reporting and invoice remittance.
Location:Remote
End Date:
TBD