100% fashion Staff with care

Temp E-mail Marketing Manager

New York, NY 10012

Posted: 04/06/2021 Job Category: Digital Marketing, E-commerce, Marketing Job Number: 171160

Job Description

Job Title: Temp E-mail Marketing Manager
Company Description: Fashion Apparel Brand

Duration: 6 months

Location: NYC (Remote)

Essential Duties & Responsibilities

  • Develop and execute winning strategies to maximize revenue through email communication.
  • Manage email production process end to end: campaign scheduling; segmentation; creative development; email asset production; email vendor management; and post-deployment analysis, working with dedicated analysts.
  • Meet with marketing and merchandising teams to plan email campaign schedule supporting online and in-store business, brand and customer marketing needs.
  • Work with Digital Design team to manage and optimize effective email design and content.
  • Assist in developing regular strategic data-driven testing of customer email programs to maximize campaign performance and isolate campaign driver effectiveness.
  • Drive email innovation through customer segmentation & personalization strategies.
  • Design and optimize email marketing automation journeys for timely & relevant dynamic communications.
  • Conduct research and competitive analysis; assist in setting KPI benchmarks.
  • Maintain / update email performance reports. Analyze performance and create recommendations to optimize channel performance.

Experience, Skills, and Knowledge

  • Strong knowledge of email marketing best practices, including targeted segmentation, effective creative/calls-to action, testing, customer lifecycle messaging, and trigger messaging.
  • Strong analytical skills and experience evaluating, creating and presenting campaign reports. Customer modeling a strong plus.
  • Possess a balance of strategic thinking, creative passion, and a willingness to be hands-on.
  • Excellent leadership skills and ability to communicate well among cross-functional teams.
  • Strong organizational, verbal and written communication and presentation skills.
  • Advanced proficiency in Microsoft Office applications and email service provider platforms.
  • Familiarity with campaign management tools.

Education and Experience

  • BS/BA Degree in Business or Marketing; MBA a plus.
  • 5+ years of experience in email marketing management, with an understanding of lifecycle and triggered behavioral messaging, database marketing and analytics.
  • Experience developing segmentation strategies and customer touch point plans.
  • Expertise in development of marketing assets and collaborating with members from creative and marketing teams.
  • Experience in leading successful email personalization strategies.

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.