100% fashion Staff with care

Social Media Strategist

new york, New York 10018

Post Date: 03/08/2018 Job ID: 93156 Job Category: Social Media

Title: Social Media Strategist 

Company: Women's fashion apparel company 

Location: New York, New York

Responsibilities:

  • Grow social media following and engagement in all areas 
  • Create weekly social media calendars that align with current marketing initiatives 
  • Determine the right mix of effort and investment in social media platforms
  • Manage outcomes against a set of defined goals and KPIs, optimize campaigns to meet those goals and maximize ROIs, and report on performance
  • Interface and actively engage with customers and influencers via social media 
  • Work with content creator and graphic designers to request needed content 
  • Maintain the blog for each brand by building out posts
  • Responsible for influencer campaign management, the creation of social media contests, promoting in-store events through geo-targeting, and other projects as needed

Requirements:

  • Bachelor’s degree in marketing, communications or a related field
  • 3+ years’ experience developing and executing social media strategies for consumer products
  • In-depth knowledge of best practices across social channels: Facebook, Instagram, Pinterest, Twitter and YouTube
  • Experience with social media analytics tools and content management systems
  • Experience with requesting and directing artwork, copy, and/or photography from a separate individual, department, or agency
  • Experience with fashion, health or beauty preferred
  • WordPress experience preferred
     

 


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