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Social Media Marketing Strategist

New York, NY 10022

Posted: 01/11/2019 Job Category: Social Media Job Number: 105146

Title: Social Media Marketing Strategist

Company: Luxury Clothing Brand

Location: Brooklyn, NY


Our client is seeking a Social Media Strategist to use their social expertise to build strategies, inform creative ideas and increase engagement & follower growth.

This person will be using data and insights to develop strategies and implement plans as well as work with creative teams to ensure increased Instagram and Facebook impact.


  • Create and maintain a social media calendar for long term and short term projects and campaigns that align with the brand’s overall marketing calendar and business goals
  • Drive the development of follower growth and engagement strategies with a focus on Instagram, Facebook social channels
  • Be the SME leading a cross functionally team to organize and execute on influencer marketing strategy, outreach, communication, and campaigns.
  • Track and monitor KPIs, including engagement rates and post frequency
  • Report and analyze all metrics associated with social media engagement and growth
  • Grow social channel engagement and apply across PR, Retail and Wholesale divisions
  • Oversee quantitative and qualitative analysis for marketing initiatives, identifying key insights to optimize brand strategy


  • Minimum Bachelor's degree
  • Project management skills are essential
  • 5+ years of experience in social media strategy with a focus on Instagram and Facebook
  • In-depth knowledge of with scaling social follower growth and engagement for a luxury, apparel or beauty brand
  • Must have strong understanding and experience with a 360° integrated approach and how social media platforms impact DTC and Wholesale channels
  • Experience with successful influencer marketing strategy, influencer relationship management and execution
  • Experience with WeChat a plus
  • Experience with web analytics services (e.g. GA, Adobe Analytics, Tableau), and social media reporting platforms

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