100% fashion Staff with care

Social Media Manager

los angeles, CA 90014

Posted: 04/10/2019 Job Category: Social Media Job Number: 109070

Title: Social Media Manager 

Location: Los Angeles, CA

Job Duties and Responsibilities

  • Contribute to the social media strategy for the company and ensure it aligns with the overall brand identity, cohesive brand messaging and tone of voice.
  • Ensure that social media content is relevant and optimized for each channel.
  • Create, maintain and grow new networks and followers on social media platforms including Facebook, Instagram, LinkedIn, Pinterest, YouTube and Twitter.
  • Develop content calendar across all platforms to ensure a constant supply of relevant content.
  • Collaborate with Social Media and PR team to drive engagement through social media influencers.
  • Implement strategy for User Generated Content across relevant social media channels.
  • Engage with customers through social media and answer both positive and negative comments and resolve customer service issues.
  • Execute engaging campaigns, activations and contests on social media platforms and ensure alignment with overall commercial calendar, product launches and always-on support campaigns.
  • Keep up to date with advances in social media technology and the latest social media platforms, trends and industry opportunities.
  • Analyze social media insights to guide future social media strategy.
  • Implement KPI’s, analytics and monthly reporting to gauge success of social media.
  • Travel as needed
  • Other duties as assigned.  

Experience/Education

  • Bachelor’s degree in marketing, technology and/or communication.
  • Minimum 2 years’ experience as a Social Media Manager for similar organizations.

Knowledge, Skills and Abilities

  • Be an expert in everything related to social media, including customer service, SEO, copywriting and strong understanding of content management.
  • Thorough knowledge of social media platforms Instagram, Facebook, LinkedIn, Twitter, Pinterest and Youtube and the optimal content for each respective channel.
  • Design knowledge in order to create visually appealing graphics to coordinate with appropriate posts.  
  • Knowledge of Photoshop, Illustrator, and Google Analytics.
  • Understanding of social media management tools
  • Customer service skills and knowing how to respond strategically to customer questions.
  • Excellent understanding of digital marketing, search engine optimization and how social media impacts this.
  • Articulate and professional communication skills.

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