100% fashion Staff with care

Social Media Manager

San Francisco, CA 94111

Posted: 02/23/2020 Job Category: Entry Level, Social Media Job Number: 122106

Job Description

Title: Social Media Manager

Company Description: Luxury Lifestyle Leather Goods Brand

Location: San Francisco, CA

Responsibilities:

- Lead the execution of social media marketing and influencer strategies on existing channels such as Facebook, Instagram, Pinterest, Twitter and YouTube.

- Work alongside the Marketing Team, the Head of Creative, and freelancers to brainstorm and execute organic creative social content strategies.

- Explore new audiences and platforms for both the brand's social media presence and influencer programming on channels such as Instagram, TikTok, Snapchat, etc.

- Continually test channel-specific strategies, learn across audiences, and report findings to management.

- Create cross-functional reports on engagement KPI's and track performance to goals on a daily, weekly, and monthly basis.

- Lead weekly and monthly reporting, both internally and externally, with the goal of building best practices.

- Lead ad content development and A/B testing strategy for paid social.

- Define annual roadmap and vision for paid social channels.

Requirements:

- Completed Bachelor’s Degree required.

- Min. 1+ years of social media marketing experience in the fashion, lifestyle, and/or direct-to-consumer space.

- Interest and passion for the social media and influencer space.

- Know where to target individual channels and how best to partner with influencers to build brand affinity to attract new customers.

- Have an understanding of paid media and the partnership between it and organic social media.

- Have a creative eye and can collaborate with an internal or external creative team to create enticing social media content.

- Possess a growth mindset and will foster a test-and-learn approach across the Marketing team.

- Highly organized and detail-oriented with focus on execution, problem-solving, and improving processes across all channels.

- Self-motivated and thrives in a fast-paced, dynamic environment that requires an ability to learn and adapt quickly.

- Excellent written and verbal communication skills with audiences across all levels.

- Team oriented; willing to occasionally step-in and take on responsibilities outside of immediate scope when needed.

- Proficiency with Microsoft Office Suite - Excel, Outlook, Word, and PowerPoint

- Highly organized and detail-oriented with focus on execution, problem-solving, and improving processes across all channels.

- Strong ability to adapt to frequent changes and thrive in a fast-paced and deadline-driven work environment.

- Efficient with excellent time management skills and ability to manage and lead a team.

- Excellent problem-solving and robust analytical skills.

- Excellent written and verbal communication, presentation, and interpersonal skills.

- Sound business judgement when interacting with customers, internal stakeholders, and external partners.

- Located and based near South San Francisco.

Compensation Package:

- Competitive Salary Base

- Health Insurance

- Unlimited Paid Time Off

- Observed Company Holidays

- Work From Home Flexibility

- Product Gratis + Discounts

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