100% fashion Staff with care

Social Media Manager

New York, NY 10018

Posted: 05/15/2020 Job Category: Social Media Job Number: 130627

Job Description

JOB TITLE
Social Media Manager

LOCATION
New York, NY

RESPONSIBILITIES

  • Create the social media content and influencer strategy for the brand
  • Develop, plan and execute content strategy for all primary social channels – Instagram, Facebook, YouTube, Twitter, etc.
  • Create and maintain social content calendars with social grid layouts and campaign messaging across all platforms
  • Collaborate with Marketing and Ecommerce teams on the overall social strategy
  • Define KPIs, measure ad campaigns effectiveness, engagement and funnel - & responsible for monthly reporting using social media tools to track KPI's
  • Oversee influencer relationships and programs, managing relationships, and partnering with the PR team for influencer activities
  • Collaborate with the Customer Service team & effectively engage with the audiences across social platforms, driving audience growth
  • Present analytics and insights for all social media platforms covering growth, engagement, new followers and top creative.
  • Develop strategies to support product launches 
  • Help strategize, coordinate and execute all paid social campaigns.

THE IDEAL CANDIDATE

  • Bachelor’s degree in communications, marketing, public relations or applicable field required.
  • 5-6 years of relevant experience managing social media channels including Instagram, Facebook, Twitter, Pinterest, Snapchat and other emerging channels
  • Proven ability to grow social media accounts
  • Knowledgable about social media marketing: experience running social media campaigns
  • Experience in beauty a plus
  • Experience collaborating with internal and external resources to develop strategies to meet department goals within budget and established timelines - Proven track record with project management and meeting timelines
  • Excellent communication skills (phone, e-mail and presentations)
  • Ability to think quickly and adapt to changing requirements and technologies
  • Knowledge of: Microsoft Office Suite (Excel, Word, Powerpoint), Adobe Design Suite (Photoshop, InDesign, Acrobat), Facebook advertising & analytics

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