100% fashion Staff with care

Social Media Manager

New York, NY 10018

Posted: 09/06/2019 Job Category: Social Media Job Number: 116162

Title: Social Media Manager 

Company: Beauty & Cosmetics Brand

Location: NYC

 

Responsibilities:

  • Develop, plan and execute Content Strategy for all primary brand social channels – Instagram, Facebook, YouTube, Twitter
  • Responsible for developing standards and best practices within Social
  • Post and monitor social community, and engage with core consumer
  • Drive audience growth through effective engagements, and cultivate audiences across social platforms
  • Monitor and apply learnings for continuous development of global platforms
  • Develop strategies to support product launches and to increase conversions around editorial calendar/brand stories
  • Work cross-functionally with Digital, Marketing, and Design teams to execute strategy for Social (brand building, messaging, social to deliver content for new launches and seasonal animations)
  • Define KPIs, measure efficacy of ad campaigns, engagement and funnel
  • Create monthly reports (KPI tracking)
  • Manage influencer relationships and programs

Skills & Experience:

  • 3+ years’ professional experience in Social Media within Beauty or Fashion.
  • Thorough understanding of social media marketing.
  • Proficient with Instagram, Facebook, YouTube.
  • Demonstrated experience managing paid social campaigns.
  •  Advanced skill in Analytics -- Google Analytics, Facebook Advertising & Analytics, Sysomos (or similar platforms).
  • Strong skills in communication & presentation.

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