100% fashion Staff with care

Social Media Manager

New York City, NY na

Post Date: 07/10/2018 Job ID: 98071 Job Category: Social Media

TITLE: Editorial/social media manager

POSITION: Editor/social media manager

LOCATION: NY

ROLE TYPE: Full-Time

REPORTS TO: VP Brand Creative

                                                           

JOB DESCRIPTION:

The position will range from forming the strategic roadmap for the brand to being very hands on and actually posting content, analyzing it and driving business results.  S/he will think and act strategically, ensure advance planning of initiatives and create big ideas while having the ability, diligence, drive and attention to detail and a passion to execute the strategy & always be responsive.

All candidates must be proactive and possess the ability to handle last-minute creative/business requests, work under tight deadlines, and manage competing priorities.

They will be responsible for the execution of high quality & high impact social media campaigns with a strong emphasis on how we will tell a story across our channels (retail, ecommerce & with wholesale partners) and drive not only engagement but also revenue.

 

What you will do:

  • Work closely with marketing and sales to drive engagement and revenue.
  • Own the content calendar and ensure all above departments are aligned & aware of all plans across our channels.
  • Develop copy across all channels: site, email, social, blog, sales tools, POS etc.
  • Proactively identify actionable insights & call out in weekly social media reports
  • Provide new & upcoming opportunities for us to experiment --- be our content/social media trendspotter….what is the next.
  • Update our social media playbook and provide Best Practices so posts leverage all of the learnings we have garnered from our consumers.

                                                                                                                       

What you will need to succeed:                 

  • A deep understanding and enthusiasm as an ambassador that exudes the brand and all that it stands for
  • Strategic and tactical planning
  • Create KPIs for all programs
  • Ensure that all measurement tools, CTA etc. for all social programs are in place
  • Work daily with key social media partners & external companies (especially on multi-partnership deals)
  • Ensure continuity in visual messaging across all platforms (note doesn’t mean the exact same image more so, that the messaging builds across channels)
  • Works closely with digital marketing & VP of Marketing on analytics and reporting
  • Develops & accountable for timelines and budgets associated with all programs.
  • Manages all micro influencer outreach with marketing coordinator (gifting programs, events, co-hosted giveaways etc.)
  • Drives out-of-the-box creative ideas being implemented & continuously shares best practices.
  • Deliver scaleable content and social media programs solutions that drive results.

 

Education & Experience:

  • At least 5+ years copy editing/social media experience (agency or brand side…optimally a mix) within the digital space
  • Desire to embrace both the creative side but also the analytical aspects of social media.
  • Experience with database-driven social/digital programs
  • In-depth experience posting across all platforms (Snapchat, twitter, facebook, instagram, pinterest, What’s App etc.)
  • Ability to multi-task & thrive in a very fast paced environment
  • Must have strong interpersonal skills and is able to work with a range of disciplines (marketing, creative, customer service, sales, retail etc.).
  • Bachelor or Master degree
  • Entrepreneurial spirit & true interest in social & digital marketing
  • Solid understanding of web/mobile standards & great creative eye for photography
  • Ability to create and deliver weekly metrics reports that provide actionable insights from prior week’s social activities (report format exists but open to evolving it)
  • Working experience with Sales Force Marketing Cloud, Hoot Suite, Radian6
  • Computer skills: Photoshop (optimally)
  • Strong project management, organizational & planning skills
  • Digital thought leader & active in the social media space

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