100% fashion Staff with care

Social Media Manager

Los Angeles, CA 90021

Post Date: 04/25/2018 Job ID: 95132 Job Category: Social Media

Title of Job: Social Media Manager

Company Description: Well-known fashion brand

Location: Los Angeles, California

Responsibilities: 

  • Generate original and innovative content strategy for social channels, based on business needs, trends, consumer insights and analytics
  • Oversee creation of high quality content and outsource where needed.
  • Create style guide for social channels, integrating key KPI’s and user behavior
  • Oversee the social content calendar across Instagram, Facebook, Twitter, YouTube and other emerging channels.
  • Passion and dedication to developing innovative, compelling and engaging creative across social photography, video, and copy assets. High taste level and an eye for the brand aesthetic.
  • Deep understanding of social media analytics and ability to translate data and performance in to optimize content.
  • Implement new tactics to engage with followers, including but not limited to, contests, crowdsourcing, maximizing user generated content and leveraging influencers and advocates.
  • Partner with Brand Marketing and Digital Marketing to shape influencer strategy and marketing messages on owned social platforms
  • Act as brand’s social media reporter, learning about upcoming, social media-worthy events, product launches, news, promotions, and field activity so that they can be integrated into the social media content calendar.
  • Manage Social Media Assistant in LA and work closely with Social Media Exec based in head office in the UK
  • Demonstrate a 24/7 approach to responsibilities
  • Deep knowledge of social media -- native to the space.
  • Driven to balance smart strategy and beautiful content: constantly leveraging data and analysis to optimize and create the most compelling communications.
  • High visual and creative aesthetic filters - can inspire and develop strong creative content that contributes to brand love.
  • Strong ability to interpret and translate global brand strategies and equity - as well as fashion trends - into daily social media content.
  • Ability to navigate among multiple partners, platforms and communities to ensure strategies/goals are understood and met.
  • Excellent communication and writing skills.
  • Pop culture savvy to identify trends and key influencers that we can target within our social media outreach.

Requirements:

  • Strong quantitative skills.
  • Experience producing video content a plus.
  • 3+ years of relative experience.

Salary: Dependent on experience.


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