100% fashion Staff with care

Social Media Manager

Burbank, CA 91501

Posted: 05/01/2020 Job Category: Social Media Job Number: 128532

Job Description

Company: Fast growing, multi brand apparel company
Title: Social Media Manager
Location: Burbank, California 
  • Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase conversion.
  • Expand interest across the brands’ owned social channels by attracting new followers and transforming current followers into brand advocates.
  • Drive meaningful fan engagement across Facebook, Twitter, Instagram, YouTube, Pinterest, and emerging social channels, such as TikTok.
  • Devise unique and creative social media campaigns to drive value while aligning with the brand voice (of each brand).
  • Conduct outreach and develop partnerships with like-minded brands to drive customer acquisition while engaging the owned community.
  • Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
  • Set campaign goals, analyze overall effectiveness of campaigns and identify areas of improvement.
  • Work collaboratively with cross-functional teams to ensure goals are aligned.
  • Manage, coach and lead social media team.
  • Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
  • Partner with Influencer Marketing team on activations.
  • Use social listening strategically as an analytics tool for discovery of “always on” Influencers.
  • Educate cross functional teams on best social media practices 
  • Continuously stay abreast of new and emerging social medial trends, actively share new insights and apply to strategic initiatives.

Qualifications:

  • At least 6+ years working in social or digital media.
  • Experience leading social media campaigns and content development.
  • Experience within health and wellness, beauty or apparel industry social media management experience required.
  • Deep understanding of social media metrics.
  • In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.
  • Keen understanding of the Influencer and Brand Ambassador space
  • Proven ability to plan and organize major digital and social media marketing programs.
  • Strong communication skills; external, internal collaboration and negotiation.
  • Strong analytical, critical thinking and project management skills.
  • Fluent in best practices’ social media management and social listening tools 

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