100% fashion Staff with care

Social Media / Influencer Manager

new york, New York 10018

Post Date: 04/13/2018 Job ID: 94709 Job Category: Social Media

Title of Job:  Manager Social Media & Influencer Strategy

Company Description: Rapidly growing fashion brand with a strong e-commerce and retail presence

Location: NYC

Responsibilities:

  • Set clear objectives through a social media plan focusing on brand awareness, customer retention, site traffic, promoting sales and propelling the brand
  • Identify and cultivate brand ambassadors
  • Maintain compelling and consistent visual branding across all social channels in unity with site content
  • Increase likes, improve engagement and generate leads
  • Create, curate, and manage all published content (images, video and written).
  • Monitor, listen and respond to users socially while cultivating leads and sales.
  • Conduct online advocacy and cultivate brand ambassadors
  • Identify opportunities for cross-promotions and help execute partnership terms and criteria
  • Engage with customers on a daily basis, with the ultimate goal of turning fans into customers
  • Communicate the company’s brand in a positive, authentic way what will attract today’s hyper-connected buyers
  • Administrate the creation and publishing of relevant, original, and compelling content
  • Contribute to monthly marketing calendar meetings to implement the social media editorial calendar
  • Develop and expand community and/or influencer outreach efforts
  • Monitor effective benchmarks and best practices for measuring the impact of social media campaigns

Requirements:

  • 4-5 years of experience in social media and influencer strategy.
  • Proven results in transforming a company's social accounts.
  • Entreprenuerial spirit.
  • Strong relationships with influencers. 
  • Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
  •  Bachelor's degree in marketing or related field

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