100% fashion Staff with care

Site Merchandiser

San Francisco, California 94103

Post Date: 04/03/2018 Job ID: 94228 Job Category: E-commerce, Merchandising

Title: Site Merchandiser

Hours: Full-time

Location: San Francisco, CA

Pay: DOE

Job Description:

Particular focus will be on Product Detail Pages and site analysis (category performance, web analytics reporting, customer reviews) and the development of compelling product sorts that support the seasonal Marketing & Promotional strategies. The Site Merchandiser, is the owner of the site experience from a product sort and navigation perspective, including site merchandise hierarchy, copy and fit communication, promotional execution (relating to the product experience), and the development and execution of the marketing story-telling from site framework meeting to the site experience.

Responsibilities:

  • Continually analyze, execute, and provide improvements to the customer experience as it relates to navigation and product page content.
  • Develop seasonal site strategy based on brand direction, incoming product assortment, internal learnings, and competitive research.
  • Act as an active participant in the alignment of site navigation, product photography, marketing, and copy strategies.
  • Keep cross-functional partners informed on category and navigation performance, using site analytics and customer feedback to advise development of the website and its content.
  • Lead divisional site review meetings with cross-functional teams, providing preview of upcoming launches, communicating strategy shifts, and leading discussion around site best practices.
  • Attend weekly meetings to ensure clarity on the execution of online promotions as well as site and e-mail marketing, and to understand financial results and identify product sort or navigation opportunities.

Requirements: 

  • BA or equivalent experience required
  • 3+ years of merchandising, retail buying, e-commerce   
  • Adaptable to diverse audiences, environments, and situations

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