100% fashion Staff with care

Senior Manager/Director of US Marketing

Los Angeles, CA 90069

Posted: 03/06/2019 Job Category: Marketing, PR/Marketing Job Number: 107629

Title: Senior Manager/Director of US Marketing

Company: Fashion Ecommerce Site

Location: Los Angeles

Requirements:

Budget management:

  • Work with multi-million dollar budgets, making sure all activities are executed w/in budget

Digital content + performance marketing

  • Defining an effective strategy and roadmap
  • Content distribution schedule adhered to
  • Producing engaging content across all channels
  • Measuring and reporting on the performance of content and digital marketing activities.
  • Understanding of digital performance metrics  ( PPC, Paid social, Affilaites, Retargeting)

Social Media

  • Contribute to the development of the overarching social media strategy and deepening engagement for US/NA
  • Continually monitor performance and deliver weekly, monthly and quarterly reports

PR and experiential events

  • Supporting events including influencer activations such as pop-up stores, brand ambassador collaborations and influencer road trip, offline PR and launch events, broadcast opportunities, etc
  • Support team with external agency support.

 

Team management and leadership

  • Leadership and development of small, fast paced US marketing team encompassing
  • Leading regular team meetings, 1-2-1s, and channel reviews.
  • Setting Team and individual objectives and conducting annual performance reviews.

Skills, experience and interests

  • Must have significant experience in managing multiple million $ marketing budgets
  • Worked for a volume based e commerce retailer and understand scale of a .com organisation.
  • Have a full understanding of the marketing mix and levers to drive commercial success
  • Analytical skills to develop reports and drive strategic decisions for US business
  • Deep understanding of all major social platforms.

Salary: DOE

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