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Senior Manager, Online Content & Merchandising

Westford, MA 01886

Posted: 12/14/2018 Job Category: E-commerce Job Number: 104384

Title of Job: Senior Manager, Online Content & Merchandising 

Company Description: Iconic Sportswear Brand 

Location: Westford, MA


  • Maximize web store performance (i.e., conversion rate, average order value, units per transaction), with particular focus on making continuous improvements in:
    • Online customer experience
    • Online merchandising
    • Site Shopability
    • Site searchandising
    • Product Photography
    • Site Content Optimization
    • Product Customization
    • Search engine optimization
  • Ownership of executing all online creative on the website, including homepage, gender page, and all special collection page creative on the site.
  • Lead and facilitate consumer-facing merchandising of men’s, women’s, kids’, Collections, on .com to help drive average order value, units per transaction and total site revenue.
  • Facilitate and lead cross functional meetings with teams including buying, planning, distributors, and marketing to ensure products are live, assorted correctly, have all relevant content.
  • Take active lead in weekly ecommerce business reviews across analytics, merchandising, marketing, customer service and fulfillment to ensure all areas are aligned.
  • Lead the Online Merchandising Team with direct reports responsible for:
    • The visual merchandising of products across the entire site
    • Back end data management, including item master data as well as relevant content.
    • Partner with the Marketing team on creating appropriate and relevant copy for each product, including customer facing romance copy and technical features and benefits.
    • Oversee photography of all seasonal assortments, ensuring photography is shot to style guides and delivered in time for product to go live.
    • Manage all front-end upgrades / projects for the website, including adding new features and functions, bug fixes, and data feeds in coordination with Global Ecommerce, as necessary
  • Participate in creative and marketing concept meetings to identify and recommend appropriate product(s) to be featured in planned marketing campaigns, sales promotions and monthly site updates
  • Take proactive role in working with the Global Creative team to help shape the content asset development for .com.
  • Use website analytics tools, such as Omniture, to conduct regular analysis of content, product and collection productivity to identify trends and opportunities.
  • Participate in line-close, “Black-Out” meetings and product presentations to get advance notice of forthcoming product lines; incorporate learnings into merchandising plans.
  • Regularly review competitive landscape for features and trends as they relate to best practices for online merchandisers.


  • Strong experience (3-5 years) managing some or all of the key business functions described above in an ecommerce, direct marketing or multi-channel retail environment.
  • Demonstrated ability to analyze target customer groups, understand their shopping behavior and desires, and craft online merchandising strategies that respond to these needs.
  • Demonstrated success at growing an ecommerce, direct marketing or multi-channel retail business through business and technical innovation – ideally with experience in both strategy development and operational execution.
  • Experience managing vendor relationship and negotiating contracts.
  • Demonstrated ability to work in a fast-paced, “self-starter” environment serving as a catalyst for change and managing multiple workstreams simultaneously.
  • Highly organized, detail-oriented and focused on quality control and execution efficiency.
  • Demonstrated ability to manage subordinates, work with internal colleagues, and manage external vendors through a positive, collaborative, and transparent inter-personal approach.
  • Strong written and verbal communication skills; for example demonstrated through operational reporting and presentations in a business context.
  • Bachelor’s degree or equivalent work experience required.  MBA or equivalent experience preferred.

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