Senior Director of Performance Marketing
new york new york, NY 10018
Title of Job: Senior Director of Performance Marketing
Company Description: Rapidly growing ecommerce apparel start-up
- Lead all performance marketing (search, retargeting, display, SEO, etc.). Understand deeply what’s working in every channel, and drive optimization. Ensure all spend is being tracked and measured appropriately.
- Forge close, productive partnerships with outside platforms/partners (Facebook, Google, etc.). Ensure brand is at the forefront of innovation and included in beta programs as appropriate;
- Partner with Creative Director to develop robust library of digital assets (including ecommerce photography) that will drive performance and elevate the brand on our own website and everywhere our brand appears;
- Bring our digital marketing and ecommerce together more powerfully.
- Serve as the expert on brand-building opportunities in the digital space.
- Marry strategy and creativity with outstanding execution;
- Direct, lead and mentor the digital marketing and ecommerce teams.
- Serve as a strong, collaborative partner to external agency partners.
- Ideally 10-15 years experience in marketing, including depth in performance marketing and ecommerce;
- Past experience successfully leading data-driven marketing for a large organization and a significant budget;
- Strong experience in and high comfort with online, social media and emerging technologies; and
- Previous experience in retail strongly preferred.