100% fashion Staff with care

Senior Director of CRM

New York, NY 10018

Posted: 08/28/2018 Job Category: Analytics , CRM, Digital Marketing, Digital Strategy Job Number: 100238


Title: Senior Director of CRM, Loyalty, Customer Insights & Analytics 

Location: NYC 

Duties and Responsibilities:

  • Develop and manage an innovative Loyalty Program
  • Manage and direct all aspects of market research, including both qualitative and quantitative 
  • Leads enterprise testing 
  • Develop and deliver broad & integrated data research projects that will have company-wide impact
  • Partners with Marketing to establish and continually improve segmentation strategy & implementation
  • Monitor customer migration
  • Define and monitor success at the program, customer segment and campaign levels
  • Work with different functional leaders and across multiple product teams with attention to customer insights and research, including both qualitative and quantitative methodologies.
  • Applies strategic and analytical skills to major company challenges.
  • Track customer experience and NPS
  • Lead CRM vendor relationships, develop and maintain successful vendor deliverables, focused on continuous relationship management and capabilities assessment 

Required Experience:

  • Experience: 10+ years in CRM, Loyalty, Customer Insights, Market Research, and Business Analysis; 6+ years in a management role
  • Experience in women’s apparel preferred
  • Must be proficient with Business Intelligence Software (Tableau a plus)
  • Extensive experience analyzing customer behavioral data
  • Must have segmentation experience

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