100% fashion Staff with care

Senior Director PR - Spirits

New York, NY 10017

Posted: 07/02/2019 Job Category: Public Relations Job Number: 112170

Title: Senior Director PR, Spirits

Location: NYC

Company: Top-tier PR firm 

ROLE & RESPONSIBILITIES

  • Develop compelling communication strategies and integrated marketing platforms to appropriately position a range of  spirits brands in the marketplace
  • Secure top-tier media opportunities, including press coverage, speaking engagements, and sponsorship opportunities
  • Manage and coordinate targeted press events to support product launches, collections, and other brand introductions
  • Interface with key client executives and marketing/PR point-of-contacts; Advise on brand positioning and media training as necessary
  • Lead and manage full account team, overseeing story angle development, press release writing, daily product placement, sample trafficking, and media tracking
  • Interact with firm’s senior executives to solicit brand- and industry-specific expertise; Provide updates on client status regularly
  • Support new business development through participation in meetings with prospective clients relevant to account team’s specialty

QUALIFICATIONS

  • 6+ years experience managing public relations in the spirits industry on either the agency or client side.
  • Extensive media relationships on both a national and domestic level, including senior level editor contacts
  • Keen understanding of brand nuances, competitive positioning, and big/small industry picture
  • Exceptional interpersonal, networking, and verbal and written communications skills; Ability to lead client meetings a must
  • Ability to handle multiple projects simultaneously in a hectic, fast-paced environment
  • Strong ability to manage people at all levels of seniority, from account coordinators to senior executives
  • Relationships with influencers in the entertainment industry a plus
  • Experience in new business development and client acquisition preferred
  • Proficient in Microsoft Word, Excel, and PowerPoint

Salary: DOE 

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