100% fashion Staff with care

Senior Director, Influencer Marketing

New York, NY 10010

Posted: 06/20/2018 Job Category: Influencer/Partnerships, Marketing, Social Media Job Number: 97284

Company: Global Entertainment Marketing and talent procurement agency focused on the consumer fashion, beauty, spirits, lifestyle space 

Location: New York, New York

Title: Senior Director of Influencer Marketing

Job Description:

Influencer Strategy

  • Thought-leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs
  • Ability to assess a client’s overall marketing mix and develop scaled multidimensional influencer programs
  • Expert understanding of budgets, planning and impact against different influencer tiers
  • Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective
  • Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals

Campaign Development, Management and Reporting

  • Experience vetting and leveraging social tools and technologies
  • Craft end-to-end full scale influencers campaigns that support client’s brand initiatives, objectives and KPIs
  • Deep understanding of social platform analytics tools, understanding of how they work and ability to translate the output as related to impacting business strategies and marketing efforts
  • Ability to develop recap materials following campaign execution to measure and evaluate value, including ROI and performance metrics
  • Facilitate influencer approvals of campaign materials (ex: concept, content, etc.)
  • Oversee campaigns to ensure timely delivery of influencer assets andcoordinate logistics based on talent contracts
  • Experience planning global influencer activations through execution and are acutely aware of cultural and social platform nuances, payment and procurement policies, and international management logistics

Influencer Procurement

  • Experience in talent social analytics related to the selection and evaluation
  • Knowledgeable about the intersection of earned, owned and paid media
  • Development of client-facing casting sheets, scopes of work, formal offers, contracts and recap documents
  • Experience pricing influencers and developing scope of services
  • Negotiation of formal offer and long form agreements on behalf of brand and agency client

Work Experience, skills and education

  • 5+ years in the digital space with proven experience delivering successful digital/social programs across channels
  • Agency or property experience in building influencer or content led branded programs ideal
  • Experience buying/managing influencer/content in the digital space and interacting with brands, agencies, MCN’s, influencers
  • Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success
  • Robust network specifically within the in digital / social space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships
  • The ability to effectively collaborate with multidisciplinary teams a must
  • Strong relationships with talent representation and digital/social networks
  • Strong communication skills; written, spoken, presentation, etc.
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Bachelors degree; preferred if degree is in a relevant course of study; e.g. business administration, management, integrated marketing communications, social media marketing, etc.
  • Passionate about Influencer Marketing and up to date on trends, best practices and innovations is a must
  • Strong knowledge of digital culture, talented writer, clear communicator, engaging presenter
  • Creative, flexible and self-motivated

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