100% fashion Staff with care

Senior Director, Fashion

New York, NY 10011

Posted: 01/15/2020 Job Category: Public Relations Job Number: 120782

Job Description

Company: Reputable PR Agency focusing on innovative fashion, consumer and lifestyle brands

Title: Senior Director of Fashion

Location: New York, New York 
 

Responsibilities:

  • Developing PR strategies and dynamic pitches to meet client objectives and goals
  • Goes above and beyond traditional pitching efforts to suggest interesting media activations to support brand objectives
  • Strategic planning and execution of outreach plan with little to no changes from Managing Director
  • Ensure all teams are meeting client goals and objectives; keep teams on track
  • Pitching and securing feature stories, brand stories, etc. on national and regional level across online, print, broadcast and podcast media
  • Spearhead thought leadership for clients including tracking conferences, panels, and speaking opportunities and pitching relevant clients
  • Updating all client materials and other written materials
  • Drafting of press releases as necessary
  • Monthly client reporting
  • Communicating with clients regularly via email, phone and in person and building strong relationships with clients
  • Communicating daily with high-level editors/media
  • Managing and mentoring junior and mid-level staff
Qualifications:
  • 4-6 years of PR experience
  • Bachelor's degree within Communications, PR, Journalism or other relevant major
  • Portfolio including top tier press from fashion and business publications
  • Strong editorial relationships 

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