100% fashion Staff with care

Senior Digital Publicist

New York, New York 10011

Post Date: 05/09/2018 Job ID: 95687 Job Category: Public Relations

Title of Job: Senior Digital Publicist

Location: NYC

Company Description: Leading fashion PR Agency


  • Work within the Digital team to execute and support each client’s digital PR strategy
  • Act as an Agency liaison to maintain and champion relationships with web editors, bloggers, social media influencers + their agents and other relevant digital leaders
  • Pitch all online outlets and social media coverage opportunities
  • Integrate PR strategy and messages into brand’s social media communication and establish consistency across all channels
  • Provide a consistent, professional client experience throughout relationship and provide consistent and timely communication
  • Brainstorm new digital opportunities, ideas, campaigns for and our clients
  • Generate press and social media coverage reports for clients
  • Research and keep current on new digital trends, websites and platforms
  • Maintain and update digital contact lists
  • Full training on Fashion GPS, assist with GPS as it relates to the digital department, iPads, contact list updates, etc
  • Digital event coordination and management such as manage guestlists, RSVPs, etc



  • College graduate
  • 3-5 years of relevant experience in PR and/or social media
  • Knowledge of the fashion industry
  • Familiar with top websites and key bloggers/influencers/agents
  • Understanding of the digital landscape
  • Experience working with a brand online
  • Excellent verbal and written communication skills
  • Proactive mindset and ability to work independently in a fast-paced environment
  • Team player who can collaborate with coworkers and clients at all levels
  • Ability to deliver results under tight deadlines

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