100% fashion Staff with care

Senior Digital Marketing Manager

New York, New York 10018

Post Date: 12/11/2017 Job ID: 89171 Job Category: Digital Marketing
 

Title: Senior Digital Marketing Manager 

Company: Specialty Retail Chain

Location: NYC

Responsibilities:

This position will work with the Director of Brand Marketing to develop national and local marketing objectives and strategies that align to both short-term and long-term brand objectives.  This position will assist in coordinating efforts of agencies, the Integrated Marketing Team, franchisees, and other partners to implement marketing plans and measure their impacts on business KPIs.  Key responsibilities of this position include developing of digital, mobile, search, and social media plans, growing the roles and functions of the national and local websites, , working with partners to manage and publish content across all digital platforms and directories, analyzing performance of all digital media, and understanding customer journey and segmentations:

  • Multi-Channel Brand Strategy
  • Planning of Digital, Social and Mobile marketing campaigns
  • Owned Platforms
  • Franchise Digital Support
  • Marketing Support

Experience:

  • +5-7 years digital marketing experience in a retail and / or franchise organization
  • Ability to think strategically and creatively
  • Experience working with internal and external partners across multiple disciplines
  • Technical knowledge of websites and digital advertising methods
  • Excellent “soft” leadership skills
  • Strong problem solving and analytical skills
  • Excellent oral and written communication/presentation skills
  • Ability to influence others
  • Proven project management and multi-tasking skills
  • Understanding of media planning principles and core marketing concepts
  • Understanding of consumer research methodology and types
  • Experience working within a franchise organization a plus
  • Bachelor’s degree or equivalent experience required; MBA preferred

Salary: commensurate with experience 

 


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