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Retention Marketing Manager

New yOrk, NY 10018

Post Date: 06/19/2018 Job ID: 97262 Job Category: Digital Marketing, Marketing, Performance Marketing

Title of Job: Retention Marketing Manager

Location: NYC

Company Description:

Responsibilities:

•             Weekly execution of retention and email program including segmentation, automated flows, lifecycle marketing, testing, and managing creative development and quality assurance

•             Manage weekly and monthly reporting, as well as ongoing analysis of the program

•             Leverage customer data and insights, email engagement, test results, etc. to optimize the engagement and revenue driven by the email program

•             Develop and own goals and performance metrics for your campaigns

•             Partner with our acquisition manager to test new retention channels, e.g. Push and In-app Notifications, SMS, Direct Mail and Retargeting

•             Keep us current on email best practices regarding contact strategies, data capture, campaign analysis, deliverability

Requirements:

•             5+ years of in-house marketing experience and/or digital agency in email marketing and CRM 

•             Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns

•             Must have deep experience in email and marketing and customer analytics platforms


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