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Retention Marketing Manager

New York, NY 10018

Posted: 07/27/2018 Job Category: Digital Marketing, Marketing Job Number: 98806

Title: Retention Marketing Manager

Company: E-Commerce Startup

Location: NYC 

Responsibilities:

  • Weekly execution of retention and email program including segmentation, automated flows, lifecycle marketing, testing, and managing creative development and quality assurance
  • Actively manage contact list size and health, data collected and target segments to create relevant and engaging campaigns for customers
  • Manage weekly and monthly reporting
  • Work closely and collaboratively with internal creative, brand and acquisition teams to develop and execute integrated creative ideas, plans and strategies

Requirements: 

  •  In-house marketing experience and/or digital agency in email marketing and CRM
  • Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
  • Must have deep experience in email and marketing and customer analytics platforms 
  • Working knowledge of HTML and CSS is preferred
  • Previous experience driving hyper growth for ecommerce

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