100% fashion Staff with care

Retention Marketing Manager

Los Angeles, CA 90014

Posted: 10/13/2020 Job Category: Digital Marketing, Performance Marketing Job Number: 154818

Job Description

Title: Retention Marketing Manager
Company Description: e-commerce DTC fashion company
Location: Los Angeles, CA

Key Responsibilities:
  • Support in optimizing all campaigns for email, SMS, app pushes, and on-site targeting campaigns by testing subject lines, creative, copy, send time, etc.
  • Develop customer lifecycle campaigns from onboarding flows, to retention, to risk of lapsing emails and developing win-back strategies.
  • Develop customer segments that are integrated into our flows lifecycle with personalized content.
  • Overhaul existing flows based on your own strategy and working closely with Marketing and Content Teams.
  • Support development of email testing plans, report results, and provide recommendations.
  • Avid mobile first approach to optimizing all email templates. 
  • Analyze results of campaigns on a daily basis, create weekly and monthly reporting with insights, and recommendations for optimizations.
  • Responsible for flawless execution on all emails, SMS, app pushes, and on-site campaigns — QA content, linking, segmentation, etc.
  • Own the end-to-end management of all emails, SMS, app pushes, and on-site campaigns, and other retention programs — this includes strategy, campaign setup, content, reporting, and daily monitoring.
  • Work closely with cross-functional teams including Design, Tech, and Marketing to ensure timely deliveries of all creative assets are scheduled prior to deployment.
  • Support in maintaining email deliverability across all IPs using Return Path.
  • Partner with Return Path to resolve issues in a timely manner. 
Position Requirements:
  • Completed Bachelor's in Marketing, Communications, or related field.
  • Min. 5+ years' of relevant CRM experience working within fashion for a DTC/e-commerce company. 
  • Experience working with Klaviyo and or Sailthru required. 
  • Experience with key email metrics to support and recommend innovative marketing strategies.
  • Knowledge in CAN-SPAM, GDPR and email best practices. 
  • Ability and willingness to quickly learn tools and processes. 
  • Impeccable attention to detail and quality assurance. 
  • Excellent organizational skills. 
  • Ability to work in a fast-paced environment while meeting strict and aggressive deadlines.
  • Remarkable team player with experience working effectively with cross-functional partners.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Coverage
  • Unlimited Paid Time Off
  • Observed Company Holidays
  • Clothing Allowance
  • Product Discounts

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