100% fashion Staff with care

Retention Marketing Associate Manager

New York, NY 10016

Post Date: 06/27/2018 Job ID: 97607 Job Category: Marketing

Title of Job: Retention Marketing Associate Manager

Company Description: E-Commerce Startup specializing in luxury pre-owned handbags

Location: New York City

Responsibilities:

  • Weekly execution of retention and email program including segmentation, automated flows, lifecycle marketing, testing, and managing creative development and quality assurance
  • Actively manage contact list size and health, data collected and target segments to create relevant and engaging campaigns for customers
  • Manage weekly and monthly reporting
  • Work closely and collaboratively with internal creative, brand and acquisition teams to develop and execute integrated creative ideas, plans and strategies
  • Leverage customer data and insights, email engagement, test results, etc. to optimize the engagement and revenue driven by the email program
  • Develop and own goals and performance metrics for your campaigns; 
  • Partner with our acquisition manager to test new retention channels
  • Keep us current on email best practices regarding contact strategies, data capture and campaign analysis

Requirements:

 

  • 4 years of in-house marketing experience and/or digital agency in email marketing and CRM (subscription marketing and SMS experience a plus)
  • Rigorously analytical and data-driven, advanced quantitative skills; obsessed over the impact of your campaigns
  • Must have deep experience in email and marketing and customer analytics platforms (e.g., Mailchimp, Klaviyo, Campaign Monitor, Google Analytics)
  • Working knowledge of HTML and CSS is preferred
  • Strong experience executing online performance-based media objectives
  • Startup minded, positive, hands-on attitude and nimble
  • Ability to multi-task in a fast-paced entrepreneurial environment

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