100% fashion Staff with care

Public Relations and Marketing Manager, DTC Fashion

New York, NY 10018

Posted: 07/19/2019 Job Category: PR/Marketing Job Number: 112889

TITLE:     PR & Marketing Manager

Company: Direct to consumer women's advanced contemporary fashion brand. 

Location: New York, NY. 

RESPONSIBILITIES:

Lead social media strategy of a high-end brand with creative and innovative concepts.  

  • Ideate & execute events, social media content and influencer strategies that support brand awareness and growth from presentations, collection press days, influencer events and in-store & showroom events through guest list management, coordination of logistics, planning, research, and on-site support
  • Publish content on all social media channels across Instagram, Facebook & Pinterest
  • Define social campaign roll-out on all upcoming programs and special projects.
  • Collaborate with Founder/ Creative Director, Director of Marketing and VP of Ecommerce on the overall social strategy.
  • Work cross-functionally with internal stakeholders to collect necessary assets and information to execute best-in-class campaign.Create and maintain a calendars for PR, Social and Events
  • Engage the target demographic through community management, comments and Direct Messages
  • Pitch ideas to internal teams and superiors weekly
  • Present weekly social social grid layouts, copy in photoshop and Planoly
  • Present weekly analytics and insights for all social media platforms
  • Monitoring competitors and relevant social channels.
  • Attend events and ensure the best social coverage..
  • Liaise with external PR agencies to provide assets and support needed specifically strategies surrounding product or collection launches, initiatives, and partnerships, as well as in day-to-day activities
  • Filter and appropriately address general press inquiries
  • Track deadlines for pulls, returns for PR and client projects.Coordinate, prepare, pack and ship all products necessary for loans, photoshoots, etc.

Requirements:

  • 5+ years working in a Public Relations, Social Media or Marketing & Communications capacity, with prior advanced contemporary fashion experience
  • Bachelor’s Degree required
  • Highly organized and great attention to detail.
  • Should possess a strong interest in the fashion industry, as well as knowledge of the market and its key players; Press, stylist, and influencer contacts
  • Strong verbal, written and interpersonal communication skills
  • Team player with the ability to work independently in a fast-paced environment
  • Proficient in Indesign, Photoshop, PC/Windows/Mac system and all MS Office programs

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