100% fashion Staff with care

Public Relations Director, Fashion

New York, NY 10017

Posted: 03/19/2019 Job Category: Public Relations Job Number: 108128

Title: Public Relations Director, Fashion

Company: Leading Luxury Global PR Agency

Location: NYC, NY


  • Provide support for Vice Presidents, Senior Vice Presidents and the Executive Vice President of PR, with necessary management skills for both day to day and strategic long term responsibilities
  • Serve as agency ambassador and cultivate and utilize entrepreneurial personality to grow client base and expand agency reach
  • Serve as an agency ambassador and lead a collaborative team of both external
  • Keen understanding and relevance in industry related matters and servicing a variety of fashion brands from emerging designers to industry leaders
  • Extensive and high-level strategic ability to work with client, provide solutions and interpret/create vision for project and implement flawless execution
  • Keen understanding and relevance in industry related matters and servicing a variety of fashion brands from emerging designers to industry leaders
  • Act as an Agency liaison to maintain and champion relationships with stylists, editors and industry leaders
  • Keen understanding of the clients image, ideals and goals in order to develop, lead and manage clients through seasonal strategy, product and special project pitches
  • Provide a consistent, professional client experience/ manage expectations throughout relationship and provide consistent and timely communication
  • Extensive experience cultivating and establishing new relationships with media contacts
  • Develop and execute feature stories, product placement, editorial reporting and analysis
  • Manage celebrity/VIP dressing and placements
  • Management of fashion events
  • Calendar and schedule development and management
  • Budget development, negotiation and management
  • Vendor management, communication and logistical expertise
  • Manage Fashion Show seating, invites and front and back of house
  • Manage a team of Publicist and Senior Publicists on client accounts and daily work functions 


  • Minimum 6 years fashion PR experience, in house or (preferably) at an agency
  • Strong verbal and written communication skills
  • Strong time management skills, ability to multitask and detail oriented
  • Knowledge and understanding of the Fashion industry, designers and emerging style
  • Combination of creative and strategic thinking, ability to jump from the creative side of marketing to analytical side
  • Ability to work with clients to understand their needs and pitch proposals
  • A degree in journalism, communications or English
  • A strong work ethic
  • Ability to work in team environment and actively promote and engage both colleagues and clients in open communication
  • Manage and lead a team of Publicists and interns in client relationships, daily work functions and fashion shows and events 

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