100% fashion Staff with care

Public Relations Account Executive, Fashion

Los Angeles, CA 90211

Posted: 02/15/2019 Job Category: Public Relations Job Number: 106810

Title: Public Relations Senior Account Executive, Fashion

Company: PR Agency

Location: Los Angeles, California 

Responsibilities: 

  • Secure strategic press coverage – including feature stores, news announcements, brand/designer profiles, and product placement in top national, regional and online media outlets
  • Develop relevant brand assets used to secure coverage, including pitches and press releases
  • Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists and bloggers?
  • Create innovative seasonal strategies for large national and global brands, as well as niche designers
  • Conceptualize and assist in execution of special events and activations
  • Cultivate relationships with influencers for product seeding and larger brand partnerships
  • Accompany clients and editors on domestic and international press trips
  • Manage day-to-day client interaction, serving as primary point of contact on accounts

Requirements: 

  • Minimum 4-years fashion PR experience, in house or (preferably) at an agency
  • Superior knowledge of fashion/consumer media practices, as well a phenomenal track record of garnering top-tier coverage in print and digital media
  • Deep understanding of fashion trends and market
  • Experience with event planning with big brand/big budget a plus
  • Experience with supervision/mentoring junior staff
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • High level of interest and proficiency in new media landscape, and experience working with fashion bloggers
  • Bachelors degree, preferably in Communications, Journalism, Public Relations, English, Marketing or a related field
  • Proficient in Powerpoint, Photoshop, Excel, Word, Cision, Fashion GPS and social media networks
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent CAN-DO attitude

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