100% fashion Staff with care

Performance Marketing Manager

New York, NY 10010

Posted: 09/30/2020 Job Category: Digital Marketing, Performance Marketing Job Number: 153218

Job Description

Title: Performance Marketing Manager
Company Description: establish active lifestyle brand
Location: REMOTE - can be based anywhere in the US

Key Responsibilities:
  • Manage the execution of a cross-channel direct-to-consumer (DTC) marketing strategy to drive e-commerce site demand and traffic.
  • Collaborate with the DTC team to continually evolve and optimize the strategy.
  • Manage the cross-channel strategy in real-time based on performance data to generate the best marginal return using automated and manual bidding strategies.
  • Manage channel alignment based on performance by identifying and testing new channels that they continue to meet or exceed established KPIs.
  • Analyze customer segments for opportunities to test retention strategies and to maximize lifetime value.
  • Manage the alignment of Go-To-Market Campaigns and goals.
  • Submit creative requests for all digital advertising deliverables for each campaign and work closely with the creative team to optimize existing ads and apply learnings to future ads creative.
  • Partner with E-Commerce Merchandise Manager to drive demand for key styles throughout each season.
  • Manage performance marketing reporting and deliver to the DTC team on a weekly and monthly basis.
  •  Collaborate with the DTC team to build and evolve a data-driven attribution model; conceptualize ideas, test, optimize, and repeat.
  • Provide support and collaboration on additional channels and how they play into the customer journey including - Direct Mail, Email Marketing, SEO, Organic Social, Company Retail, etc.
Position Requirements:
  • Completed Bachelor's in Marketing, Advertising, or related field.
  • Min. 4+ years in digital marketing and advertising with recent experience in cross-channel strategy & management role.
  • Min. 2+ years experience with a direct-to-consumer (DTC) brand preferred.
  • Must have extensive knowledge and experience creating and managing ads and campaigns in Facebook Ads Manager, Google Ads, and Bing Ads.
  • Experience managing large budgets against growth KPIs
  • Experience working with a CDP, DMP, and DSP preferred.
  • Experience with Slack, Asana, and G Suite preferred.
  • Basic Photoshop editing skills preferred
  • Understanding of conversion metrics against LTV modeling
  • Creativity in advertising, problem-solving, and storytelling
  • Meticulous organization and project management skills
  • Clear and effective communication when working cross-functionally
  • Strategic thinking & persuasive presentation abilities
  • High-level post-campaign analysis skills
  • Must have a passion for and deep understanding of all things digital, especially social media platforms and mobile.
Compensation Package:
  • Competitive Salary Base
  • Performance Bonus
  • Health Insurance
  • Life Insurance
  • 401k Retirement Plan + Match %
  • Flex Spending Account (FSA)
  • Tuition Reimbursement
  • Employee Wellness Benefits
  • Paid Time Off
  • Observed Company Holidays
  • Product Gratis + Employee Discount

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