100% fashion Staff with care

Performance Marketing Manager

New York, NY 10019

Posted: 04/17/2019 Job Category: Digital Marketing, Performance Marketing Job Number: 109356

Tile: Performance / Growth Marketing Manager

Company: Innovative Beauty Start-Up

Location: NYC

Responsibilities:

  • Daily analysis of marketing campaigns across paid marketing channels (SEM, RET, Paid Social)
  • Work cross functionally to execute overall paid marketing strategy
  • Execute various strategies, make efficient & effective optimizations, implement A/B tests, QA creatives and assets
  • Work to scale campaigns across all changes
  • Test and implement new channels and measure success against business KPIs
  • Collaborate with creative team to help develop and test new ad variations  
  • Partner with marketing team to make necessary site and landing page optimizations

Requirements:

  • 7+ years of experience with paid marketing
  • Experience working with direct to consumer brands
  • Strong understanding an passion for the cosmetic & beauty industry
  • Strong grasp of Performance Marketing best practices
  • Quantitative & analytical skills
  • Proficiency with Google Analytics and Shopify

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