100% fashion Staff with care

Performance Marketing Manager

New York, NY 10018

Posted: 01/09/2019 Job Category: Digital Marketing, Performance Marketing Job Number: 105038

Title: Performance Marketing Manager

Company: Emerging Swimwear Brand

Location: New York, NY 

Responsibilities
• Manage day-to-day analysis, optimizations and bid management of marketing campaigns across all paid marketing channels (paid social, SEM, retargeting, etc). FACEBOOK is a high priority. 

• Partner with Marketing Director to execute overall paid marketing strategy to create original and effective ad campaigns.

• Launch paid marketing efforts in international markets.

• Test creatives, bids, placements, landing pages, and audiences to scale campaigns efficiently.

• Explore and layer in new channels by testing and determining success metrics.

• Support key marketing campaign initiatives (e.g. campaign launches, partnerships, etc).

• Prepare regular reporting to share feedback on performance.

• Work alongside freelance designers and copywriters to develop and test new ad variations.

• Work with Marketing Director to forecast and plan forward-looking performance and budgets.

• Work with Digital Product Manager on landing pages and site optimization tools like Optimizely.


Requirements
• 3+ years of experience with paid marketing channels, most importantly Facebook and Instagram

• Experience with direct to consumer brands

• Detail oriented & gets a thrill out of optimizing and testing channels

• Understanding of best attribution practices

• Strong quantitative & analytical skills

• Savvy in Google Analytics and Excel

 

Send an email reminder to:

Share This Job:

Related Jobs:

Login to save this search and get notified of similar positions.