100% fashion Staff with care

Paid Social Performance Manager

New York, NY 10016

Posted: 02/03/2020 Job Category: Performance Marketing Job Number: 121389

Job Description

Title: Paid Social Performance Manager

Location: New York, New York

Company Description: Luxury Cause-Based Retailer

Responsibilities:

  • Build, optimize and scale paid social campaigns to support our promotions, monthly/seasonal content & product, in-store boutique locations, brand initiatives. 
  • Work with the design and marketing teams creatively to executive key messages for the brands to drive efficient customer acquisition
  • Generate and execute a testing road map for every paid social platform, ad unit audiences & tactics throughout the paid social funnel
  • Recommend clever and useful day to day strategies for performance growth by analyzing metrics
  • Improve the performance of as ad spend by testing ad copy, landing pages, visual assets, audience targeting and other variable to improve the performance of ad spend
  • Work together with internal teams & channel partners to increase full funnel efficiency of total marketing budget
  • Put tog=ether weekly and monthly reports on KPIs and make recommendations to senior leadership on potential for growth in paid social channels.
  • Stay current on the latest social tool updates and new technologies.
  • Qualifications:

  • 7-10 Years of experience managing paid campaigns on social media (Facebook & Instagram)
  • Proven track record of driving ROI and ability to scale budgets
  • Experience and extensive understanding of working with Facebook Ads Manager
  • Familiarity with attribution analysis and different measurement approaches
  • Strong POV on the optimal ways to measure Paid Social
  • Excellent analytical, organizational and communication skills
  • Good grammar and proof-reading skills
  • Up-to-date with the latest Paid Social trends, best practices, competitive tools, and search marketing products.
  • Direct to Consumer or e-commerce experience essential.
  • Basic design, photography, and/or video skills are a bonus.

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