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Paid Social Marketing Manager

New York, NY 10001

Posted: 04/15/2020 Job Category: Performance Marketing Job Number: 126303

Job Description

The ideal candidate is detail-oriented with an understanding of  Facebook ad campaigns and experience in paid social media, data analysis, and optimization. 

Responsibilities: 

  • Build, optimize and scale paid social campaigns to support promotions, content & product, in-store locations, brand initiatives. 
  • Collaborate with designers and digital/brand marketing teams to brainstorm, identity, and perfect key messages specifically to drive efficient customer acquisition.
  • Develop and execute roadmap  throughout the paid social funnel.
  • Analyze metrics to propose effective strategy recommendations for performance and growth. 
  • Collaborate with internal teams and channel partners to improve full funnel efficiency of total marketing budget. 
  • Compile weekly and monthly reports on KPIs and make recommendations to senior leadership on potential for growth in paid social channels.

Qualifications:

  • 3-8 Years of experience managing paid campaigns in Facebook and Instagram with a proven track record of driving ROI and ability to scale budgets. 
  •  Experience in Facebook Ads Manager with an understanding of best practices as it relates to campaign set-up, structure, creative, bidding, bid modifiers, ad copy, extensions, shopping feed management, and landing page testing.
  • Outstanding analytical, organizational, collaboration, and communication skills with an attention to detail and ability to multitask
  • Excellent proofreading and grammar skills.

 

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