100% fashion Staff with care

Paid Search Analyst

New York, NY 10018

Posted: 03/21/2019 Job Category: Marketing Job Number: 108301

Title of Job: Paid Search Analyst 

Company Description: Luxury E-Commerce Start-Up

Location: New York City

Responsibilities:

  • Manage and support paid marketing campaigns to drive performance and ensure all KPI's are being met
  • Provide recommendations as necessary to improve overall performance 
  • Build, optimize, analyze and grow paid search channels
  • Responsible for weekly and monthly reporting
  • Work alongside Acquisition Marketing Manager to develop cross channel plans and strategies
  • Utilize customer data and insights, campaign results, creative tests, etc. to make necessary optimizations to improve ROAS and revenue driven by search
  • Keep up with market best practices regarding audience management, data capture, campaign analysis, new campaign and ad types etc.
  • Build relationships with key marketing partners (e.g. Google)

Requirements:

  • 1-3 years of experience executing and overseeing paid search ads
  • SEO experience is a plus
  • Ability to analyze data and identify actionable insights 
  • Experience reporting and customer analytics platforms (Google Ads, Facebook Analytics, Google Analytics) is a must
  • Familiarity with mobile attribution platforms (e.g. AppsFlyer, Adjust, Firebase)
  • Entrepreneurial, positive, hands-on attitude
  • Previous experience in ecommerce/marketplace or luxury sector is a plus

Salary: DOE

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