100% fashion Staff with care

Paid Search Analyst

New York City, NY na

Posted: 03/20/2019 Job Category: Digital Marketing Job Number: 108268

Title of Job: Paid Search Analyst 

Company Description: E-Commerce Startup specializing in luxury pre-owned handbags

Location: New York City

Responsibilities:

Hiring a Paid Search Analyst with a successful track record of managing paid marketing campaigns to drive customer acquisition and outstanding revenue growth.

  • Build, optimize, analyze and grow paid search channels
  • Actively manage and support campaigns to drive performance while maintaining brand standards
  • Manage weekly and monthly reporting, as well as ongoing analysis of the channel
  • Work closely with Acquisition Marketing Manager to develop cross channel plans and strategies
  • Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
  • Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by search
  • Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement
  • Keep us current on paid search best practices regarding audience management, data capture, campaign analysis, new campaign and ad types, and advertising policies
  • Build relationships with key marketing partners (e.g. Google)

Requirements:

  • 1-3 years of direct experience executing and managing paid search ads in-house and/or at a digital agency (experience with SEO a plus)
  • Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
  • Obsessed over the impact of your campaigns
  • Must have experience in reporting and customer analytics platforms (e.g. Google Ads, Facebook Analytics, Google Analytics)
  • Experience in mobile attribution and analytics platforms (e.g. AppsFlyer, Adjust, Firebase)
  • Startup minded, positive, hands-on attitude and nimble
  • Ability to multi-task in a fast-paced entrepreneurial environment
  • Previous experience in ecommerce/marketplace or luxury sector is a plus

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