JBCStyle
http://www.jbcstyle.com
http://www.jbcstyle.com
Paid Media Manager
. New York, NY 10016
Posted: 12/21/2020
2020-12-21
2021-05-15
Job Category: Digital Marketing, Performance Marketing
Job Number: 162119
Job Description
Title: Paid Media Manager
Company Description: consumer goods DTC/e-commerce brand
Location: New York, NY - open to remotely based US candidates!
Key Responsibilities:
Company Description: consumer goods DTC/e-commerce brand
Location: New York, NY - open to remotely based US candidates!
Key Responsibilities:
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Manage the paid advertising program including strategy, optimization, and reporting.
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Manage all paid strategy for marketplaces (i.e. Amazon, Chewy).
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Provide ongoing recommendations to scale account while optimizing MER.
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Plan and execute digital campaigns to support marketing initiatives and product launches.
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Leverage data to drive personalized and contextual experiences to increase sales.
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Drive continuous improvement across KPIs including conversion rates, traffic, ROAS, and revenue.
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Drive a customer-first approach to all digital experiences.
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Evaluate and enhance campaign processes to improve the execution of programs.
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Demonstrate a strong knowledge of external competitor activity and market trends to recommend process and overall program enhancements.
- Completed Bachelor's in Marketing, Communications, or related field.
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Min. of 4+ years of experience managing paid media; experience in a DTC/ecommerce space preferred.
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Advanced knowledge and understanding of Google Analytics.
- Experience managing paid digital advertising specifically Facebook, Instagram, Pinterest, Google AdWords, and Amazon required.
- Previous experience managing Amazon Seller Accounts (AMS, optimization, reporting, etc.) is a plus!
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Analytical approach; comfortable working with data and digging into numbers.
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Deep understanding on how to enable behavioral, demographic, and transactional segmentation to drive personalization.
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Strong communication skills with ability to clearly articulate information that influences data-driven business decisions.
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Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully without sacrificing attention-to-detail.
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Strong understanding of digital marketing best practices, including tools, technology, and KPIs.
- Enthusiasm for the brand's mission, ethos, and the emotional connection for customers.
- Previous experience working for a startup DTC company is a plus!
- Competitive Salary Base
- Performance Bonus
- Equity Offering
- Health Insurance Coverage
- Unlimited Paid Time Off
- Observed Company Holidays
- Product Discounts