100% fashion Staff with care

PR and Social Media Manager (fragrance)

New York, NY 10019

Post Date: 07/13/2018 Job ID: 98219 Job Category: Public Relations, Social Media

PR and Social Media Manager

Job Description

 

The PR and Social Media Manager is responsible for co-creating & executing public relations and social media strategy for the brand as well as facilitating content production with internal & external partners. The PR and Social Media Manager will have responsibilities helping with execution of broader digital marketing initiatives as needed.

 

Key Responsibilities:

 

Social:

  • Report to VP Advertising/PR and collaborate with Senior Manager of Adv./PR to execute social media strategy on a day-to-day basis to increase engagement and channel growth across all platforms for designated brands including  social and event calendar.
  • Contribute innovative campaign ideas that tie into overall brand strategies and long and short term social goals.
  • Collaborate with outside agencies, brand marketing  and teams to facilitate/ideate compelling content
  • Develop and maintain social communications calendars with partners/agencies.
  • Help with execution of broader digital marketing initiatives as needed
  • Oversee/collaborate with agencies/partners to monitor paid social media efforts across multiple platforms and channels including Facebook, Instagram, LinkedIn, YouTube, etc.
  • Keep sales and management teams  up to date on key PR and social Media programs, coverage and developments
  • Regularly report on results of our social efforts vs. targets
  • Research, track, follow and analyze competitive social media accounts and trends with agencies.
  • Maintain budgets for designated brands and handle monthly reconciliation. 

 

PR:

              Develop press kits including press release, promo copy and creative mailers with agencies when

              applicable.     

  • Develop impactful launch  press strategies with marketing teams and outside agencies
  • Maintain and update press and influencer lists.
  • Pitch stories/new launches to press contacts at various media outlets.
  • Follow up on all editorial requests and maintain the product closet inventory
  • Keep track of weekly and monthly press mentions and create press clipping reports with PR agencies
  • Assist with paying and submitting invoices to the accounts payable department
  • Develop interesting and engaging social media posts
  • Manage and maintain the magazine library
  • Track competitive new launches and advertising campaigns

 

Experience:

BA degree in marketing, communications, business, or other related field

Two to four years in a social/PR /marketing agency, media company, in house social media position

Strong knowledge and understanding of the Beauty, fashion, retail, marketing landscape

Exemplary written and oral communication skills

Flexibility to be a reliable team player and has the ability to manage time and prioritize tasks while working towards defined goals and objectives

Strong proficiency in PowerPoint, Word and Excel


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