100% fashion Staff with care

PR and Marketing Manager/Director

New York, NY 10019

Post Date: 07/13/2018 Job ID: 98226 Job Category: Marketing, PR/Marketing, Public Relations

Fashion retail company is seeking a passionate fashion, social media savvy manager to develop and execute all PR and Marketing brand activities in the North America market.

Build brand awareness via editorial placement, celebrity/influencer strategies and story telling in the consumer and business space. Organize events and drive traffic to all distribution channels.

 

Responsibilities:

 

PUBLIC RELATIONS

 

  • Collaborate with the HQ team overseas in devising a PR strategy

for the US market

  • Work with internal and external social media team/agencies to devise

blogger/social media influencer strategy

  • In charge of all magazine and online placements
  • Facilitate all sample requests and product pulls
  • Distribute press releases and pitch product launches, collection stories and event information
  • Create and maintain media lists and editorial calendars
  • Compile monthly recap reports
  • Responsible for all celebrity product placement
  • Set up & facilitate seasonal showroom press day appointments
  • Plan and pitch press & VIP opportunities
  • Maintain and build direct relationships with key press contacts, opinion

makers and industry figures

  • Press release writing - Ensure all communications align with corporate brand positioning
  • Monitor and report competitor activity and relevant industry trends

 

BRAND MARKETING

 

  • Create comprehensive and integrated digital marketing strategy to support company-wide initiatives including annual events, seasonal promotions, and ad hoc promotions.
  • Develop marketing and event strategies to drive traffic to all consumer distribution channels
  • Manage and execute in-store events
  • Develop and manage customer loyalty programs
  • Manage social media channels, support trade show
  • Execute strategies within each distribution channel to improve performance and grow sales
  • Ensure a cohesive marketing message across all customer touch points.
  • Develop and execute the company’s Social Media strategy across all social platforms including but not limited to Facebook, Twitter, Pinterest, Instagram, etc.

 

 

Desired Skills and Experience

 

  • Passion for fashion
  • Be a great ambassador and live the brand
  • Excellent Fashion, Media and Lifestyle relations
  • Minimum 5 year PR/Marketing management experience
  • Have the ability to innovate and excite
  • The ability to take the road less traveled and going beyond current trends
  • Budget management
  • Ability to work in fast paced/entrepreneurial environment
  • Proficient use of Microsoft Office
  • Determination to succeed in a high pressure environment
  • Capable of adapting to quickly changing circumstances, handle multiple tasks simultaneously, work well under pressure and prioritize
  • Able to recognize success as well as failure and being able to learn both individually and collectively from past experiences, retaining best practices. 
  • Have the ability to take responsibility for results
  • Degree in Communications, Marketing or similar field preferred 

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