100% fashion Staff with care

PR and Marketing Associate

New York, New York 10012

Post Date: 05/04/2018 Job ID: 95513 Job Category: Public Relations

NYC based Accessories brand is seeking a PR & Marketing Associate. Must have agency experience! 

Responsibilities: 

  • Utilizing industry knowledge and a deep understanding of brand identity curate and lead (seasonally & ongoing) editorial and gifting initiatives.
  • Conduct all outreach for brand partnerships, across marketing and PR.
  • Vetting, coordinating, and executing partnerships with other companies and brands as well as with key influencer partners
  • Collaborate internally, coordinating copy and content for press materials, and marketing collateral, ensuring consistency in messaging across all channels
  • Manage and collaborate with three external PR agencies to secure coverage in key outlets for all collection launches, brand initiatives, and other key stories.
  • Oversee all asset distribution with PR agencies, acting as the keyholder for timing and announcements.
  • Manage all in-house sample trafficking, collaborating with office team and our press partners.
  • Manage all events for the brand, from ideation to execution.
  • Oversee affiliate marketing program coordination and maintenance, collaborating internally with the ecommerce team.
  • Track all current rate cards and key dates for in-print advertising campaigns, act as the external contact for coordination.
  • Track the success and overall key learnings from each initiative, pulling together monthly recaps around gifting and engagement, and presenting those to internal stakeholders quarterly
  • Keep internal team abreast of all coverage and attention around recent launches
  • Communicate effectively to cross functional teams at all organizational levels.
  • Apply attention to detail in all aspects of role.  

Education:

  • Bachelor’s Degree required.

 

Special Skills:

  • Proficiency using Word and Excel
  • Strong written communication and grammar skills
  • Meticulous attention to detail
  • Excellent communication and problem-solving skills
  • Self-motivated, entrepreneurial, creative, resourceful, thorough, detail-oriented, organized
  • High level of professionalism and ease representing the brand externally & with fashion press
  • General industry knowledge including fashion and press landscape
  • Experience with agency management a plus

 

Work Experience:

  • 2-3 years experience

 


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