100% fashion Staff with care

PR Coordinator

New York, NY 10018

Post Date: 08/06/2018 Job ID: 99147 Job Category: Public Relations

Title: PR & Communications Coordinator 

Location: NYC

Company: Luxury Beauty Company 

Responsibilities: 

  • Maintain and systemize target audience database and editorial calendars for the US and Canada
  • Track, measure/analyze and catalogue results of PR efforts across all media and through Influencers
  • Organize and manage deliveries and mailings for stated targets on launch and reactive schedules throughout the year
  • Create/disseminate regular internal communications updates highlighting PR contributions to key stakeholders within the company
  • Collaborate with peers in Marketing and Retail functions to cross-pollinate PR efforts with business goals
  • Assist with department temporary employee program, including project management and progress tracking
  • Provide budget and miscellaneous administrative support as the function requires
  • Establish network of assistant and junior-level beauty editors and tastemakers to pitch and create loyalty 
  • Support the Micro-Influencer program 
  • Sustain Retailer Communications and PR
  • Further develop/restructure and maintain PR Regional initiatives
  • Identify/streamline year-round seeding opportunities supporting La Prairie priorities
  • Assist with site visits, venue and vendor selections, etc., for all PR-driven events
  • Advance editors in travel bookings, itinerary creation and filing as needed
  • Act as key on-site support personnel, managing various tasks and logistics per project with internal and external points of contact
  • Manage post-event logistical support and recaps

Qualifications:

  • Bachelor’s Degree in Communications or related field
  • Minimum of 1-2 years (or intensive media relations internship) experience in luxury marketing / PR
  • Ability and eagerness to build business-growing relationships with editors, influencers and other beauty-focused storytellers
    • Existing media relationships and understanding of landscape preferred
  • Exceptional organizational and multi-tasking abilities
  • Dedication to the beauty industry, passion for high-level execution and a competitive spirit
  • Socially and digitally savvy

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